{"id":7664,"date":"2017-11-10T12:20:22","date_gmt":"2017-11-10T11:20:22","guid":{"rendered":"https:\/\/www.itschool.it\/?page_id=7664"},"modified":"2021-04-21T17:11:18","modified_gmt":"2021-04-21T15:11:18","slug":"corso-in-digital-marketing-per-aziende-o-gruppi-aziendali","status":"publish","type":"page","link":"https:\/\/www.itschool.it\/corso-in-digital-marketing-per-aziende-o-gruppi-aziendali\/","title":{"rendered":"Corso in digital marketing per aziende o gruppi aziendali"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7664\" class=\"elementor elementor-7664\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28ffdf5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28ffdf5b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-555a3cbf\" data-id=\"555a3cbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88e984a elementor-widget elementor-widget-heading\" data-id=\"88e984a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Per singoli o gruppi, in formula week-end<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75462251 elementor-widget elementor-widget-text-editor\" data-id=\"75462251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">L\u2019evoluzione del Digitale ha totalmente stravolto il nostro modo di relazionarci agli altri, di acquistare, di comunicare. Il Marketing deve oggi confrontarsi con una questa nuova \u00e8 gi\u00e0 cos\u00ec preponderante branca di analisi e mezzi di comunicazione: il Digital Marketing.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Molte aziende non conoscono a tutt\u2019oggi le straordinarie opportunit\u00e0 che si celano dietro il mondo del web, del digital marketing e del social media marketing.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Ignorare alcune strategie di web marketing significa perdere costantemente competitivit\u00e0 sul mercato e di conseguenza buona parte di potenziali clienti.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Per di pi\u00f9, non va\u2019 sottovalutato un ulteriore aspetto negativo della mancata conoscenza delle strategie comunicative sul web: si possono commettere errori \u201cirreparabili\u201d che non solo non portano benefici ma possono addirittura penalizzare il brand e la brand reputation.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Conoscere al meglio cosa fare e cosa evitare sul web pu\u00f2 essere uno strepitoso vantaggio per le aziende.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Sono numerosi i casi di gruppi aziendali che hanno visto crescere in maniera esponenziale il proprio fatturato grazie ad azioni studiate al meglio per la comunicazione su web e social media.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Di fondamentale importanza \u00e8 anche il posizionamento sui motori di ricerca e la SEO del proprio sito web. Ad esempio utilizzare ed avere un blog aggiornato sul proprio sito \u00e8 uno strumento indispensabile per un\u2019azienda che vuole aumentare la sua presenza, la visibilit\u00e0, i leads e le vendite.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46dd797e elementor-widget elementor-widget-heading\" data-id=\"46dd797e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Obiettivi del corso<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b48cc29 elementor-widget elementor-widget-text-editor\" data-id=\"6b48cc29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Posizionare correttamente la tua attivit\u00e0 sulla rete per renderla capace di produrre contatti qualificati.<\/p><p>Osservare i modelli con i quali il sito Internet pu\u00f2 generare valore per l\u2019azienda e per i distributori locali.<\/p><p>Fornire una chiara visione del marketing digitale e della sua integrazione rispetto alle strategie delle singole aziende coinvolte, nonch\u00e9 fornire gli strumenti per la reale integrazione del digitale in azienda.<\/p><p>Creare un blog che porti traffico al tuo sito<\/p><p>Trasformare i visitatori del tuo blog in lead<\/p><p>Costruire la relazione per incrementare le vendite<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8352af2 elementor-widget elementor-widget-heading\" data-id=\"8352af2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Argomenti trattati<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1009944a elementor-widget elementor-widget-text-editor\" data-id=\"1009944a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Passo dopo passo il corso accompagna al marketing digitale.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Dalla evoluzione dei mercati, alla analisi dello scenario si entra sempre pi\u00f9 nel dettaglio mediante l\u2019identificazione delle leve che rendono il marketing digitale un vero e proprio Mercato di Business.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Il corso affronta gli aspetti del marketing digitale facendo leva sui limiti e opportunit\u00e0 per ciascuna attivit\u00e0 a seconda della azienda partecipante.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Il taglio pratico e di analisi si alterna a case-history e attivit\u00e0 in aula.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-105d959b\" data-id=\"105d959b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c5ba23 elementor-widget elementor-widget-tp-dynamic-device\" data-id=\"35c5ba23\" data-element_type=\"widget\" data-widget_type=\"tp-dynamic-device.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"plus-device-wrapper device-type-mobile iphone-x-black \" ><div class=\"plus-device-inner\"><div 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e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),null==t&&(t=10),gform.hooks[o][n].push({tag:i,callable:r,priority:t})},doHook:function(o,n,r){if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[o][n]){var t,i=gform.hooks[o][n];i.sort(function(o,n){return o.priority-n.priority});for(var e=0;e<i.length;e++)\"function\"!=typeof(t=i[e].callable)&&(t=window[t]),\"action\"==o?t.apply(null,r):r[0]=t.apply(null,r)}if(\"filter\"==o)return r[0]},removeHook:function(o,n,r,t){if(null!=gform.hooks[o][n])for(var i=gform.hooks[o][n],e=i.length-1;0<=e;e--)null!=t&&t!=i[e].tag||null!=r&&r!=i[e].priority||i.splice(e,1)}}}<\/script>\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_3' >\n                        <div class='gform_heading'>\n                            <h3 class=\"gform_title\">Richiedi Informazioni<\/h3>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_3'  action='\/wp-json\/wp\/v2\/pages\/7664' >\n                        <div class='gform_body gform-body'><ul id='gform_fields_3' class='gform_fields left_label form_sublabel_below description_below'><li id=\"field_3_1\" class=\"gfield form-inline-custom gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_1' >Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_3_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_3_2\" class=\"gfield form-inline-custom gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_2' >Cognome<span class=\"gfield_required\"><span class=\"gfield_required 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value='AQ' >AQ<\/option><option value='AR' >AR<\/option><option value='AT' >AT<\/option><option value='AV' >AV<\/option><option value='BA' >BA<\/option><option value='BG' >BG<\/option><option value='BI' >BI<\/option><option value='BL' >BL<\/option><option value='BN' >BN<\/option><option value='BO' >BO<\/option><option value='BR' >BR<\/option><option value='BS' >BS<\/option><option value='BT' >BT<\/option><option value='BZ' >BZ<\/option><option value='CA' >CA<\/option><option value='CB' >CB<\/option><option value='CE' >CE<\/option><option value='CH' >CH<\/option><option value='CI' >CI<\/option><option value='CL' >CL<\/option><option value='CN' >CN<\/option><option value='CO' >CO<\/option><option value='CR' >CR<\/option><option value='CS' >CS<\/option><option value='CT' >CT<\/option><option value='CZ' >CZ<\/option><option value='EN' >EN<\/option><option value='FC' >FC<\/option><option value='FE' >FE<\/option><option value='FG' >FG<\/option><option value='FI' >FI<\/option><option value='FM' >FM<\/option><option value='FR' >FR<\/option><option value='GE' >GE<\/option><option value='GO' >GO<\/option><option value='GR' >GR<\/option><option value='IM' >IM<\/option><option value='IS' >IS<\/option><option value='KR' >KR<\/option><option value='LC' >LC<\/option><option value='LE' >LE<\/option><option value='LI' >LI<\/option><option value='LO' >LO<\/option><option value='LT' >LT<\/option><option value='LU' >LU<\/option><option value='MB' >MB<\/option><option value='MC' >MC<\/option><option value='ME' >ME<\/option><option value='MI' >MI<\/option><option value='MN' >MN<\/option><option value='MO' >MO<\/option><option value='MS' >MS<\/option><option value='MT' >MT<\/option><option value='NA' >NA<\/option><option value='NO' >NO<\/option><option value='NU' >NU<\/option><option value='OG' >OG<\/option><option value='OR' >OR<\/option><option value='OT' >OT<\/option><option value='PA' >PA<\/option><option value='PC' >PC<\/option><option value='PD' >PD<\/option><option value='PE' >PE<\/option><option value='PG' >PG<\/option><option value='PI' >PI<\/option><option value='PN' >PN<\/option><option value='PO' >PO<\/option><option value='PR' >PR<\/option><option value='PT' >PT<\/option><option value='PU' >PU<\/option><option value='PV' >PV<\/option><option value='PZ' >PZ<\/option><option value='RA' >RA<\/option><option value='RC' >RC<\/option><option value='RE' >RE<\/option><option value='RG' >RG<\/option><option value='RI' >RI<\/option><option value='RN' >RN<\/option><option value='RO' >RO<\/option><option value='Roma' >Roma<\/option><option value='SA' >SA<\/option><option value='SI' >SI<\/option><option value='SO' >SO<\/option><option value='SP' >SP<\/option><option value='SR' >SR<\/option><option value='SS' >SS<\/option><option value='SV' >SV<\/option><option value='TA' >TA<\/option><option value='TE' >TE<\/option><option value='TN' >TN<\/option><option value='TO' >TO<\/option><option value='TP' >TP<\/option><option value='TR' >TR<\/option><option value='TS' >TS<\/option><option value='TV' >TV<\/option><option value='UD' >UD<\/option><option value='VA' >VA<\/option><option value='VB' >VB<\/option><option value='VC' >VC<\/option><option value='VE' >VE<\/option><option value='VI' >VI<\/option><option value='VR' >VR<\/option><option value='VS' >VS<\/option><option value='VT' >VT<\/option><option value='VV' >VV<\/option><\/select><\/div><\/li><li id=\"field_3_16\" class=\"gfield form-inline-custom field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_16' >Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_16' id='input_3_16' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_3_5\" class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label gfield_label_before_complex'  >Privacy<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_3_5'><li class='gchoice gchoice_3_5_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.1' type='checkbox'  value='Acconsento al trattamento dei dati forniti. Art. 13 Reg. UE n. 2016\/679 - GDPR. &lt;a href=&quot;\/privacy-policy&quot; target=&quot;_blank&quot;&gt;&lt;b style=&quot;color:#ffffff&quot;&gt;Leggi l&#039;informativa sulla privacy&lt;\/b&gt;&lt;\/a&gt;'  id='choice_3_5_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_3_5_1' id='label_3_5_1'>Acconsento al trattamento dei dati forniti. Art. 13 Reg. UE n. 2016\/679 - GDPR. <a href=\"\/privacy-policy\" target=\"_blank\"><b style=\"color:#ffffff\">Leggi l'informativa sulla privacy<\/b><\/a><\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_3_6\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_6' id='input_3_6' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='387' \/><\/div><\/li><li id=\"field_3_7\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_3_7' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_8\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_3_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_9\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_9' id='input_3_9' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_10\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_10' id='input_3_10' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_11\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_11' id='input_3_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_12\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_12' id='input_3_12' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_13\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_13' id='input_3_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_14\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_14' id='input_3_14' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_18\" class=\"gfield field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label'  >Newsletter<\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_3_18'>\n\t\t\t<li class='gchoice gchoice_3_18_0'>\n\t\t\t\t<input name='input_18' type='radio' value='true'  id='choice_3_18_0'    \/>\n\t\t\t\t<label for='choice_3_18_0' id='label_3_18_0'>Si, inviatemi offerte speciali e comunicazioni<\/label>\n\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_3_19\" class=\"gfield field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label'  >Terze parti<\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_3_19'>\n\t\t\t<li class='gchoice gchoice_3_19_0'>\n\t\t\t\t<input name='input_19' type='radio' value='true'  id='choice_3_19_0'    \/>\n\t\t\t\t<label for='choice_3_19_0' id='label_3_19_0'>Uso dei dati a fini commerciali<\/label>\n\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_3_20\" class=\"gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_20' >Name<\/label><div class='ginput_container'><input name='input_20' id='input_3_20' type='text' value='' \/><\/div><div class='gfield_description' id='gfield_description_3_20'>Questo campo serve per la convalida e dovrebbe essere lasciato inalterato.<\/div><\/li><\/ul><\/div>\n        <div class='gform_footer left_label'> <input type='submit' id='gform_submit_button_3' class='gform_button button' value='CONTATTACI ORA!'  onclick='if(window[\"gf_submitting_3\"]){return false;}  window[\"gf_submitting_3\"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_3\"]){return false;} window[\"gf_submitting_3\"]=true;  jQuery(\"#gform_3\").trigger(\"submit\",[true]); }' \/> \n            <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='3' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_3' value='WyJbXSIsImUyMTIyMDA1ZWM3ZTI0NTM0MTAwYjJiZjM4ZDZiNWExIl0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' \/>\n            <input type='hidden' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='nome_database_field=387' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7454c9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7454c9b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ec7a66b\" data-id=\"3ec7a66b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-584adb52 elementor-widget elementor-widget-heading\" data-id=\"584adb52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Il programma<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea54548 elementor-widget elementor-widget-text-editor\" data-id=\"ea54548\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><b>CAMBIANO I MEDIA, CAMBIA IL BUSINESS<\/b><\/span><\/p><p class=\"p2\"><span class=\"s1\"><b>Cambiamento del panorama media<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">Il Web: il protagonismo dei social media e dei motori di ricerca nel ridisegnare le dinamiche della Rete e le strategie di web marketing<\/span><\/li><\/ul><p class=\"p2\"><span class=\"s1\"><b>\u00a0<\/b><\/span><\/p><p class=\"p2\"><span class=\"s1\"><b>Cambiano i media, cambia il marketing<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">Come le aziende usano il digitale per presidiare i mercati esteri<\/span><\/li><li class=\"li3\"><span class=\"s1\">Il Google Market Finder<\/span><\/li><li class=\"li3\"><span class=\"s1\">I marketplace B2C e B2B<\/span><\/li><\/ul><p class=\"p2\"><span class=\"s1\"><b>\u00a0<\/b><\/span><\/p><p class=\"p2\"><span class=\"s1\"><b>La Web Analytics e la Web Research<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">La pre-condizione per ogni attivit\u00e0 di marketing digitale<\/span><\/li><li class=\"li3\"><span class=\"s1\">Strumenti di tracciamento e metriche di business con cui valutare la nostra performance<\/span><\/li><\/ul><p class=\"p2\"><span class=\"s1\"><b>Scenario:\u00a0<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">Concorrenza: come analizzarla come imparare dai nostri competitor<\/span><\/li><li class=\"li3\"><span class=\"s1\">Target: il mondo del cliente on line: prospect, influencer, etc.<\/span><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><strong>L\u2019IN-BOUND MARKETING<\/strong><\/p><p><strong>Divenire editori di noi stessi<\/strong><\/p><p>L\u2019importanza del sito e delle sue funzionalit\u00e0 relazionali<br \/>Il blog aziendale<br \/>Accreditare la nostra competenza sulla Rete e diventare leader di settore<br \/>Il piano editoriale e la presenza negli ambienti rilevanti<br \/>Farsi trovare sui motori di ricerca<\/p><p><strong>La SEO (Search Engine Optimization): tecniche, buone pratiche, casi di successo<\/strong><br \/>Attivit\u00e0 interne al sito: aspetti tecnici e aspetti editoriali<br \/>Attivit\u00e0 esterne al sito: come ottenere \u201cback-link\u201d e incrementare la link popularity<br \/>Limiti della SEO<\/p><p>Necessit\u00e0 di affiancare attivit\u00e0 tattiche (pubblicit\u00e0 sui motori di ricerca)<br \/>Necessit\u00e0 di affiancare attivit\u00e0 strutturali (video tutorial, presenza su piattaforme professionali, \u2026)<br \/>Youtube, Yahoo Answers, Wikipedia, Slideshare<br \/>Come gestire la reputazione digitale<\/p><p><strong>Piattaforme, strumenti, linguaggi<\/strong><br \/>I social media e il loro uso in logica B2B (Linkedin, Twitter, \u2026)<\/p><p class=\"p1\"><span class=\"s1\"><b>L\u2019OUT-BOUND MARKETING<\/b><\/span><\/p><p class=\"p2\"><span class=\"s1\"><b>\u00a0La generazione di contatti commerciali online<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">Il pay-per-click e i link sponsorizzati<\/span><\/li><li class=\"li3\"><span class=\"s1\">Gli strumenti di efficienza nella gestione delle campagne pubblicitarie sui motori di ricerca<\/span><\/li><\/ul><p class=\"p2\"><span class=\"s1\"><b>\u00a0<\/b><\/span><\/p><p class=\"p2\"><span class=\"s1\"><b>\u00a0Introduzione alle tecniche di lead generation<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">Come tradurre la presenza sul digitale in contatti utili e costruirsi un database clienti<\/span><\/li><li class=\"li3\"><span class=\"s1\">Strumenti di comunicazione e di promozione sulla Rete<\/span><\/li><li class=\"li3\"><span class=\"s1\">Email Marketing<\/span><\/li><\/ul><p>\u00a0<\/p><p class=\"p1\"><span class=\"s1\"><b>Il blog del proprio sito<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Analizzare il tuo sito e verificare la user experience<\/span><\/li><li class=\"li2\"><span class=\"s1\">La scelta del tuo CMS<\/span><\/li><li class=\"li2\"><span class=\"s1\">Come trasformare i visitatori del tuo sito in Lead<\/span><\/li><li class=\"li2\"><span class=\"s1\">Come creare le basi per un rapporto duraturo con i tuoi prospect<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\"><b>\u00a0<\/b><\/span><\/p><p class=\"p1\"><span class=\"s1\"><b>Crea le basi del tuo successo<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Analisi dei bisogni e ricerca delle parole chiave<\/span><\/li><li class=\"li2\"><span class=\"s1\">La potenza della\u00a0<i>long tail<\/i><\/span><\/li><li class=\"li2\"><span class=\"s1\">La creazione dell\u2019avatar<\/span><\/li><li class=\"li2\"><span class=\"s1\">Come e perch\u00e8 umanizzare la tua Azienda<\/span><\/li><li class=\"li2\"><span class=\"s1\">La creazione di un piano editoriale (molto pi\u00f9 di un calendario di pubblicazione)<\/span><\/li><li class=\"li2\"><span class=\"s1\">Come farsi trovare sui motori di ricerca grazie ad un articolo<\/span><\/li><li class=\"li2\"><span class=\"s1\">Gli strumenti che ti aiuteranno nel percorso<\/span><\/li><li class=\"li2\"><span class=\"s1\">Gli strumenti di misurazione<\/span><\/li><li class=\"li2\"><span class=\"s1\">Il miglioramento delle performance<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\"><b>\u00a0<\/b><\/span><\/p><p class=\"p1\"><span class=\"s1\"><b>I passi successivi<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Come creare senso di appartenenza<\/span><\/li><li class=\"li2\"><span class=\"s1\">Come implementare il tuo blog in una strategia Social<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a629e1b elementor-widget elementor-widget-heading\" data-id=\"3a629e1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">I DOCENTI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1ae1 elementor-grid-5 elementor-posts--align-center elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"bd1ae1\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;5&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9043 employees type-employees status-publish has-post-thumbnail hentry employees_category-web-marketing\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/chiara-mastroleo\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"224\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2021\/01\/foto-300x224.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2021\/01\/foto-300x224.png 300w, https:\/\/www.itschool.it\/wp-content\/uploads\/2021\/01\/foto.png 725w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/chiara-mastroleo\/\" >\n\t\t\t\tChiara Mastroleo\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8937 employees type-employees status-publish has-post-thumbnail hentry employees_category-seo-specialist employees_category-social-media-manager employees_category-web-marketing\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/domenico-mercurio\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"168\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-300x168.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-300x168.png 300w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-1024x575.png 1024w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-768x431.png 768w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-1536x862.png 1536w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico.png 1725w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/domenico-mercurio\/\" >\n\t\t\t\tDomenico Mercurio\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7006 employees type-employees status-publish has-post-thumbnail hentry employees_category-web-marketing\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/giorgio-marandola\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Giorgio Marandola\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola.jpg 300w, https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola-150x150.jpg 150w, https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola-225x225.jpg 225w, https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola-200x200.jpg 200w, https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola-260x260.jpg 260w, https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola-266x266.jpg 266w, https:\/\/www.itschool.it\/wp-content\/uploads\/2017\/01\/giorgio-marandola-500x500.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/giorgio-marandola\/\" >\n\t\t\t\tGiorgio Marandola\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6748 employees type-employees status-publish has-post-thumbnail hentry employees_category-seo-specialist employees_category-web-marketing\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/manuel-ricci\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Manuel Ricci\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-300x300.jpg 300w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-150x150.jpg 150w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-180x180.jpg 180w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-225x225.jpg 225w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-200x200.jpg 200w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-400x400.jpg 400w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-260x260.jpg 260w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-414x414.jpg 414w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci-266x266.jpg 266w, https:\/\/www.itschool.it\/wp-content\/uploads\/2016\/12\/manuel-ricci.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/manuel-ricci\/\" >\n\t\t\t\tManuel Ricci\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c437c30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c437c30\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n    <path class=\"elementor-shape-fill\" d=\"M1000,4.3V0H0v4.3C0.9,23.1,126.7,99.2,500,100S1000,22.7,1000,4.3z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8553c\" data-id=\"1c8553c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58cd4bd8 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"58cd4bd8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#form\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">RICHIEDI INFORMAZIONI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Per singoli o gruppi, in formula week-end L\u2019evoluzione del Digitale ha totalmente stravolto il nostro modo di relazionarci agli altri, di acquistare, di comunicare. 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