{"id":7616,"date":"2017-11-08T11:43:36","date_gmt":"2017-11-08T10:43:36","guid":{"rendered":"https:\/\/www.itschool.it\/?page_id=7616"},"modified":"2021-04-29T11:36:00","modified_gmt":"2021-04-29T09:36:00","slug":"corso-in-social-media-marketing-digital-branding-per-aziende-o-gruppi-aziendali","status":"publish","type":"page","link":"https:\/\/www.itschool.it\/corso-in-social-media-marketing-digital-branding-per-aziende-o-gruppi-aziendali\/","title":{"rendered":"Corso in social media marketing &#038; digital branding per aziende o gruppi aziendali"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7616\" class=\"elementor elementor-7616\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bcc3ff1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bcc3ff1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b933486\" data-id=\"4b933486\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e05d247 elementor-widget elementor-widget-heading\" data-id=\"3e05d247\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Per singoli o gruppi, in formula week-end<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0756a8 elementor-widget elementor-widget-text-editor\" data-id=\"1b0756a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">A differenza di quanto si pensi i social media non sono degli strumenti di vendita bens\u00ec dei veri e propri mercati nei quali incontrare i clienti e cominciare ad instaurare una relazione con loro.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Conoscere i social media e sfruttarne le potenzialit\u00e0 \u00e8 indispensabile per un\u2019azienda che ha come obiettivo la crescita del proprio brand e del\u00a0fatturato.<\/span><\/p><p class=\"p1\"><span class=\"s1\">La mancata conoscenza delle strategie comunicative sui social networks pu\u00f2 portare a commettere errori \u201cirreparabili\u201d che non solo, naturalmente, non portano benefici ma possono addirittura penalizzare il brand e la brand reputation.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4bc93c elementor-widget elementor-widget-heading\" data-id=\"7f4bc93c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">A chi \u00e8 rivolto?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1193058a elementor-widget elementor-widget-text-editor\" data-id=\"1193058a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">A tutti coloro che in azienda si occupano di marketing, social marketing, web marketing, imprenditori e responsabili marketing, aziende gi\u00e0 attive sul canale digitale che intendono aumentare la propria presenza e le proprie vendite.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17916fa3\" data-id=\"17916fa3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1185bb elementor-widget elementor-widget-tp-dynamic-device\" data-id=\"3e1185bb\" data-element_type=\"widget\" data-widget_type=\"tp-dynamic-device.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"plus-device-wrapper device-type-mobile iphone-x-black \" 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value='FM' >FM<\/option><option value='FR' >FR<\/option><option value='GE' >GE<\/option><option value='GO' >GO<\/option><option value='GR' >GR<\/option><option value='IM' >IM<\/option><option value='IS' >IS<\/option><option value='KR' >KR<\/option><option value='LC' >LC<\/option><option value='LE' >LE<\/option><option value='LI' >LI<\/option><option value='LO' >LO<\/option><option value='LT' >LT<\/option><option value='LU' >LU<\/option><option value='MB' >MB<\/option><option value='MC' >MC<\/option><option value='ME' >ME<\/option><option value='MI' >MI<\/option><option value='MN' >MN<\/option><option value='MO' >MO<\/option><option value='MS' >MS<\/option><option value='MT' >MT<\/option><option value='NA' >NA<\/option><option value='NO' >NO<\/option><option value='NU' >NU<\/option><option value='OG' >OG<\/option><option value='OR' >OR<\/option><option value='OT' >OT<\/option><option value='PA' >PA<\/option><option value='PC' >PC<\/option><option value='PD' >PD<\/option><option 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value='TS' >TS<\/option><option value='TV' >TV<\/option><option value='UD' >UD<\/option><option value='VA' >VA<\/option><option value='VB' >VB<\/option><option value='VC' >VC<\/option><option value='VE' >VE<\/option><option value='VI' >VI<\/option><option value='VR' >VR<\/option><option value='VS' >VS<\/option><option value='VT' >VT<\/option><option value='VV' >VV<\/option><\/select><\/div><\/li><li id=\"field_3_16\" class=\"gfield form-inline-custom field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_16' >Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_16' id='input_3_16' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_3_5\" class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label gfield_label_before_complex'  >Privacy<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_3_5'><li class='gchoice gchoice_3_5_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.1' type='checkbox'  value='Acconsento al trattamento dei dati forniti. Art. 13 Reg. UE n. 2016\/679 - GDPR. &lt;a href=&quot;\/privacy-policy&quot; target=&quot;_blank&quot;&gt;&lt;b style=&quot;color:#ffffff&quot;&gt;Leggi l&#039;informativa sulla privacy&lt;\/b&gt;&lt;\/a&gt;'  id='choice_3_5_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_3_5_1' id='label_3_5_1'>Acconsento al trattamento dei dati forniti. Art. 13 Reg. UE n. 2016\/679 - GDPR. <a href=\"\/privacy-policy\" target=\"_blank\"><b style=\"color:#ffffff\">Leggi l'informativa sulla privacy<\/b><\/a><\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_3_6\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_6' id='input_3_6' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='388' \/><\/div><\/li><li id=\"field_3_7\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_3_7' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_8\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_3_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_9\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_9' id='input_3_9' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_10\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_10' id='input_3_10' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_11\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_11' id='input_3_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_12\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_12' id='input_3_12' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_13\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_13' id='input_3_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_14\" class=\"gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible\" ><div class='ginput_container ginput_container_text'><input name='input_14' id='input_3_14' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_3_18\" class=\"gfield field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label'  >Newsletter<\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_3_18'>\n\t\t\t<li class='gchoice gchoice_3_18_0'>\n\t\t\t\t<input name='input_18' type='radio' value='true'  id='choice_3_18_0'    \/>\n\t\t\t\t<label for='choice_3_18_0' id='label_3_18_0'>Si, inviatemi offerte speciali e comunicazioni<\/label>\n\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_3_19\" class=\"gfield field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label'  >Terze parti<\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_3_19'>\n\t\t\t<li class='gchoice gchoice_3_19_0'>\n\t\t\t\t<input name='input_19' type='radio' value='true'  id='choice_3_19_0'    \/>\n\t\t\t\t<label for='choice_3_19_0' id='label_3_19_0'>Uso dei dati a fini commerciali<\/label>\n\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_3_20\" class=\"gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible\" ><label class='gfield_label' for='input_3_20' >Comments<\/label><div class='ginput_container'><input name='input_20' id='input_3_20' type='text' value='' \/><\/div><div class='gfield_description' id='gfield_description_3_20'>Questo campo serve per la convalida e dovrebbe essere lasciato inalterato.<\/div><\/li><\/ul><\/div>\n        <div class='gform_footer left_label'> <input type='submit' id='gform_submit_button_3' class='gform_button button' value='CONTATTACI ORA!'  onclick='if(window[\"gf_submitting_3\"]){return false;}  window[\"gf_submitting_3\"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_3\"]){return false;} window[\"gf_submitting_3\"]=true;  jQuery(\"#gform_3\").trigger(\"submit\",[true]); }' \/> \n            <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='3' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_3' value='WyJbXSIsImUyMTIyMDA1ZWM3ZTI0NTM0MTAwYjJiZjM4ZDZiNWExIl0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' \/>\n            <input type='hidden' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='nome_database_field=388' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fec9edc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fec9edc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-178f09ff\" data-id=\"178f09ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8b13b6 elementor-widget elementor-widget-heading\" data-id=\"c8b13b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Il programma<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54549f elementor-widget elementor-widget-text-editor\" data-id=\"f54549f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><b>Uno sguardo generale<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Storia ed evoluzione dei social networks<\/span><\/li><li class=\"li2\"><span class=\"s1\">L\u2019errore pi\u00f9 grande<\/span><\/li><li class=\"li2\"><span class=\"s1\">Caratteristiche e punti di forza<\/span><\/li><li class=\"li2\"><span class=\"s1\">Quello che devi sapere prima di cominciare<\/span><\/li><li class=\"li2\"><span class=\"s1\">Differenze tra i social media pi\u00f9 diffusi<\/span><\/li><li class=\"li2\"><span class=\"s1\">Comprendere le opportunit\u00e0 di comunicazione tanto sul fronte della customer retention che della customer acquisition<\/span><\/li><li class=\"li2\"><span class=\"s1\">Analisi del rendimento delle attivit\u00e0 social, soprattutto in caso di loro uso combinato.<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\"><b><br \/>Le pagine Facebook<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Come crearle<\/span><\/li><li class=\"li2\"><span class=\"s1\">Tipologie e differenze<\/span><\/li><li class=\"li2\"><span class=\"s1\">Ottimizzare le pagine<\/span><\/li><li class=\"li2\"><span class=\"s1\">Trasformare una pagina personale in una pagina aziendale<\/span><\/li><li class=\"li2\"><span class=\"s1\">Le url personalizzate<\/span><\/li><li class=\"li2\"><span class=\"s1\">Interagire e condividere con la tua lista<\/span><\/li><li class=\"li2\"><span class=\"s1\">Social customer care<\/span><\/li><li class=\"li2\"><span class=\"s1\">I ruoli della pagina<\/span><\/li><li class=\"li2\"><span class=\"s1\">Ottimizzare per i mobile<\/span><\/li><li class=\"li2\"><span class=\"s1\">Tool utili<\/span><\/li><\/ul><p><b style=\"background-color: transparent;\"><br \/>Creare definire segmentare<\/b><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">La definizione della strategia<\/span><\/li><li class=\"li2\"><span class=\"s1\">La creazione dell\u2019avatar<\/span><\/li><li class=\"li2\"><span class=\"s1\">L\u2019arma vincente<\/span><\/li><li class=\"li2\"><span class=\"s1\">Il piano editoriale<\/span><\/li><li class=\"li2\"><span class=\"s1\">I post di facebook<\/span><\/li><li class=\"li2\"><span class=\"s1\">Fonti dei post, trovarle e gestirle<\/span><\/li><li class=\"li2\"><span class=\"s1\">Storytelling vincente<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\"><b><br \/>Oltre il visibile<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Profilare il target<\/span><\/li><li class=\"li2\"><span class=\"s1\">\u201cMarketing\u00a0 tabs\u201d<\/span><\/li><li class=\"li2\"><span class=\"s1\">\u00a0Le call-to-action che convertono<\/span><\/li><li class=\"li2\"><span class=\"s1\">Stagionalit\u00e0 e opportunit\u00e0<\/span><\/li><li class=\"li2\"><span class=\"s1\">Fare marketing con le recensioni<\/span><\/li><li class=\"li2\"><span class=\"s1\">Prepararsi alle evoluzioni: Le Secret Rooms e Facebook at Work<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\"><b><br \/>Gli eventi Facebook<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Organizzare<\/span><\/li><li class=\"li2\"><span class=\"s1\">Promuovere<\/span><\/li><li class=\"li2\"><span class=\"s1\">Gestire<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\"><b><br \/>Gli Insights e la potenza delle ADS<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Leggere e utilizzare le statistiche<\/span><\/li><li class=\"li2\"><span class=\"s1\">Vision Strategy<\/span><\/li><li class=\"li2\"><span class=\"s1\">Creare e gestire una campagna<\/span><\/li><li class=\"li2\"><span class=\"s1\">CPC vs CPM<\/span><\/li><li class=\"li2\"><span class=\"s1\">La potenza del Retargeting<\/span><\/li><li class=\"li2\"><span class=\"s1\">Dall\u2019Online all\u2019Offline<\/span><\/li><\/ul><p><b style=\"background-color: transparent;\">\u00a0<br \/>Cambiano i media, cambia il business<\/b><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Cambiamento del panorama media: come sta cambiando la fruizione dei mezzi \u2013 dal punto di vista dell\u2019intensit\u00e0 e della qualit\u00e0 \u2013 a seguito della diffusione dei social media e del mobile<\/span><\/li><li class=\"li2\"><span class=\"s1\">Il mondo della comunicazione: l\u2019impatto del cambiamento dei media sulle strategie di comunicazione secondo la logica della multicanalit\u00e0 e dell\u2019engagement<\/span><\/li><li class=\"li2\"><span class=\"s1\">Gli obiettivi di un piano di social media marketing: customer acquisition, customer retention, viral marketing, digital reputation<\/span><\/li><li class=\"li2\"><span class=\"s1\">La reputazione online:\u00a0monitoraggio\u00a0e gestione dei commenti negativi<\/span><\/li><li class=\"li2\"><span class=\"s1\">L\u2019importanza del customer care su Internet<\/span><\/li><li class=\"li2\"><span class=\"s1\">Gli influencer online: analizzare, definire e implementare una campagna di digital PR<\/span><\/li><li class=\"li2\"><span class=\"s1\">Il seeding:usare i social media per intercettare e gestire le conversazioni rilevanti<\/span><\/li><li class=\"li2\"><span class=\"s1\">Yahoo Answers e le nuove piattaforme di content curation<\/span><\/li><li class=\"li2\"><span class=\"s1\">Quali metriche per il social media marketing: darsi gli obiettivi corretti e monitorare gli sforzi che si stanno facendo<\/span><\/li><li class=\"li2\"><span class=\"s1\">i tool di social media analytics<\/span><\/li><\/ul><p><b style=\"background-color: transparent;\"><br \/>L\u2019utilizzo delle altre piattaforme<\/b><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">Twitter: individuare gli hashtag corretti e gli orari appropriati per incrementare la visibilit\u00e0 dei tweet; l\u2019uso di Twitter come customer care<\/span><\/li><li class=\"li3\"><span class=\"s1\">Linkedin e il suo ruolo B2B<\/span><\/li><li class=\"li3\"><span class=\"s1\">Youtube e le caratteristiche tecniche ed editoriali della piattaforma:\u00a0si pu\u00f2 programmare un video virale?<\/span><\/li><li class=\"li3\"><span class=\"s1\">Google Plus e i differenti utilizzi.<\/span><\/li><\/ul><p class=\"p6\"><span class=\"s1\"><b><br \/>I Social CRM<\/b><\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s1\">Strumenti e tecniche di lead generation grazie ai social media: costruire profili social, con i relativi piani editoriali, che costituiscano una via per la generazione di contatti commerciali<\/span><\/li><li class=\"li3\"><span class=\"s1\">come estrarre e gestire, laddove possibile, i contatti<\/span><\/li><li class=\"li3\"><span class=\"s1\">strumenti e app gratuite; tool professionali<\/span><\/li><li class=\"li3\"><span class=\"s1\">Lead generation ed email-marketing<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2685696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2685696\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d0607a\" data-id=\"6d0607a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f27a63f elementor-widget elementor-widget-heading\" data-id=\"f27a63f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">I DOCENTI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89a1f1 elementor-grid-6 elementor-posts--align-center elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"b89a1f1\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;6&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8937 employees type-employees status-publish has-post-thumbnail hentry employees_category-seo-specialist employees_category-social-media-manager employees_category-web-marketing\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/domenico-mercurio\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"168\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-300x168.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-300x168.png 300w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-1024x575.png 1024w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-768x431.png 768w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico-1536x862.png 1536w, https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/09\/foto-Domenico.png 1725w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/domenico-mercurio\/\" >\n\t\t\t\tDomenico Mercurio\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8178 employees type-employees status-publish has-post-thumbnail hentry employees_category-social-media-manager\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/federica-doria\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"300\" height=\"300\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/Federica-Doria-Linkedin-foto-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/Federica-Doria-Linkedin-foto-300x300.jpg 300w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/Federica-Doria-Linkedin-foto-150x150.jpg 150w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/Federica-Doria-Linkedin-foto-570x570.jpg 570w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/Federica-Doria-Linkedin-foto-500x500.jpg 500w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/Federica-Doria-Linkedin-foto.jpg 617w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/federica-doria\/\" >\n\t\t\t\tFederica Doria\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8175 employees type-employees status-publish has-post-thumbnail hentry employees_category-social-media-manager\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/erica-masetti\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"260\" height=\"300\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/ericamasetti-260x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/ericamasetti-260x300.jpg 260w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/ericamasetti-768x887.jpg 768w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/ericamasetti-886x1024.jpg 886w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/ericamasetti-700x809.jpg 700w, https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/01\/ericamasetti.jpg 2029w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/erica-masetti\/\" >\n\t\t\t\tErica Masetti\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8172 employees type-employees status-publish has-post-thumbnail hentry employees_category-social-media-manager\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/cristina-maccarrone\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"231\" height=\"300\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/cristina_maccarrone-231x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/cristina_maccarrone-231x300.jpg 231w, https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/cristina_maccarrone.jpg 398w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/cristina-maccarrone\/\" >\n\t\t\t\tCristina Maccarrone\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8150 employees type-employees status-publish has-post-thumbnail hentry employees_category-seo-specialist employees_category-social-media-manager\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.itschool.it\/employees\/francesco-fiore\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"200\" height=\"300\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/francesco-fiore-200x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/francesco-fiore-200x300.jpg 200w, https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/francesco-fiore-768x1152.jpg 768w, https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/francesco-fiore-683x1024.jpg 683w, https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/francesco-fiore-700x1050.jpg 700w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.itschool.it\/employees\/francesco-fiore\/\" >\n\t\t\t\tFrancesco Fiore\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57b2784d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b2784d\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n    <path class=\"elementor-shape-fill\" d=\"M1000,4.3V0H0v4.3C0.9,23.1,126.7,99.2,500,100S1000,22.7,1000,4.3z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ab8c6d4\" data-id=\"6ab8c6d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14915c37 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"14915c37\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#form\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">RICHIEDI INFORMAZIONI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe41cfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe41cfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b95cd4\" data-id=\"5b95cd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7371f1b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"7371f1b\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\">\n\t\t\t\t<div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2021\/04\/marketing.movers-150x150.png\" alt=\"marketing.movers\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2021\/04\/pooya-logo-150x150.png\" alt=\"pooya-logo\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2021\/04\/studio.icg_-150x150.png\" alt=\"studio.icg\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/09\/LOGO-ANGELI-DAVIDE-COMPANY-MAKEUP-150x150.jpg\" alt=\"LOGO-ANGELI-DAVIDE-COMPANY-MAKEUP\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/08\/logo-mim-23-05-2018-150x150.jpg\" alt=\"logo-mim-23-05-2018\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2019\/05\/ehappen--150x150.jpg\" alt=\"ehappen-\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/12\/Logo-TWIG-150x150.jpg\" alt=\"Logo-TWIG\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/11\/LOGO-PHILNET-150x150.jpg\" alt=\"LOGO-PHILNET\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/11\/logo_soluzioni-150x150.jpg\" alt=\"logo_soluzioni\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/11\/montenapoleone-150x150.jpg\" alt=\"montenapoleone\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/10\/next-event-150x150.jpg\" alt=\"next-event\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/10\/logo-nomesia-150x150.jpg\" alt=\"logo-nomesia\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/10\/DiGitalSfera-FIT-1-150x150.jpg\" alt=\"DiGitalSfera-FIT-(1)\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2018\/10\/logo-testo-150x150.jpg\" alt=\"logo-testo\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image\" src=\"https:\/\/www.itschool.it\/wp-content\/uploads\/2020\/10\/webComm-150x150.png\" alt=\"webComm\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\">\n\t\t\t\t\t\t<i class=\"eicon-chevron-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Precedente<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\">\n\t\t\t\t\t\t<i class=\"eicon-chevron-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Successivo<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Per singoli o gruppi, in formula week-end A differenza di quanto si pensi i social media non sono degli strumenti di vendita bens\u00ec dei veri<\/p>\n","protected":false},"author":2,"featured_media":9057,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"categories":[158],"tags":[166],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corso in social media 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